What are common business strategy mistakes?

Here are the most common strategy mistakes businesses make:

• No clear ICP ➡ Trying to sell to everyone means selling to no one
• Copying competitors ➡ Following instead of differentiating
• Ignoring unit economics ➡ Not knowing your real cost per acquisition or profit per customer
• Scaling too early ➡ Throwing money at ads before the funnel converts
• Failing to track real ROI ➡ Measuring vanity metrics instead of revenue impact

Strategy is about what you say no to, not just what you say yes to.

➡ ICPS helps you avoid these mistakes. Check ICPS from the menu.