What are the 4 basics of marketing?

The 4 basics of marketing are the classic 4 P's:

1. Product ➡ What you sell and the problem it solves
2. Price ➡ What you charge and how it reflects value
3. Place ➡ Where your audience finds and buys your product
4. Promotion ➡ How you communicate your offer to the market

These four form the foundation of every marketing decision. Get any one wrong and the other three suffer.

➡ We align all 4 basics inside ICPS. Check ICPS from the menu.