What are the 4 pillars of marketing?

The 4 pillars of marketing are:

1. Brand ➡ How the market perceives you and your positioning
2. Traffic ➡ Getting the right people to see your offer
3. Conversion ➡ Turning visitors into buyers
4. Retention ➡ Keeping customers and growing lifetime value

Weakness in any one pillar caps your overall growth. You cannot scale traffic if conversion is broken. You cannot grow if retention is zero.

➡ ICPS strengthens all 4 pillars. Check ICPS from the menu.