What are the 7 P's of strategy?

The 7 P's of strategy are:

1. Product ➡ What you offer and the value it delivers
2. Price ➡ How you position value through pricing
3. Place ➡ Where and how customers access your product
4. Promotion ➡ How you communicate your offer
5. People ➡ Your team and customer relationships
6. Process ➡ Systems that deliver consistent results
7. Physical Evidence ➡ Tangible proof that builds trust

Often used in service-based marketing strategies where experience and trust matter most.

➡ We align all 7 P's inside ICPS. Check ICPS from the menu.