What are the 7 stages of conversion?

FAQ
Feb 07, 2026
1 min read

A typical conversion journey:

  1. Awareness
  2. Interest
  3. Consideration
  4. Intent
  5. Evaluation
  6. Purchase
  7. Retention

Most brands only optimize for the purchase stage and lose money.

➡ ICPS maps and optimizes all stages. Check ICPS from the menu.

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