What are the 7 stages of marketing?

The 7 stages of marketing are:

1. Awareness ➡ The prospect learns you exist
2. Interest ➡ They engage with your content or offer
3. Consideration ➡ They compare you with alternatives
4. Intent ➡ They show buying signals
5. Evaluation ➡ They make their final decision
6. Purchase ➡ They buy
7. Retention ➡ They stay, repeat, and refer

Each stage requires different messaging, content, and touchpoints. Most businesses only focus on awareness and wonder why they do not convert.

➡ We map all 7 stages inside ICPS. Check ICPS from the menu.