What is the 2-2-2 rule in sales?

FAQ
Feb 07, 2026
1 min read

A follow-up structure:

  • 2 minutes to respond
  • 2 hours to re-engage
  • 2 days for final follow-up

Most competitors stop after one attempt. We do not.

➡ Want follow-up systems that close? Check ICPS from the menu.

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