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What is the cost per lead?

Q: What is the cost per lead?

CPL varies by market:Local services: $3–$15Professional services: $15–$60High-ticket B2B: $60–$250+The real metric is cost per sale, not CPL.➡ See how we reduce CPL 40–70% inside ICPS. Check ICPS from the menu.

FAQ

Feb 07, 2026

1 min read

CPL varies by market:

Local services: $3–$15
Professional services: $15–$60
High-ticket B2B: $60–$250+

The real metric is cost per sale, not CPL.

➡ See how we reduce CPL 40–70% inside ICPS. Check ICPS from the menu.

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