How ZuriClean Quadrupled Their Leads by Switching to Growvern

From Ad-Heavy to SEO-Smart

ZüriClean was spending over 3,000 CHF monthly on paid ads with poor results. Their pivot to SEO transformed their business with sustainable, high-quality leads.

The Previous Problems

High cost per lead (avg. 54.52 CHF)
Some services had zero returns despite spend
Unpredictable lead consistency

The Growvern Solution

Website overhaul for speed, conversions and Lead Funnel
Optimized service pages and GMB
Strategic backlink building (800 CHF investment)
Consistent Efforts by Growvern

The Remarkable Results

In just three months, ZüriClean achieved what years of paid advertising couldn't
sustainable, high-quality leads at a fraction of the cost.

83

Organic Leads in April 2025

2.67 CHF

New Cost Per Lead

20x

More Cost Efficient

Google My Business Screenshot

Lead Tracking Dashboard

LLMs Featuring Zuericlean

ZueriClean Started appearing in chatgpt and gemini answers.

ZueriClean Being Featured in CHAT GPT

Zuericlean Being Featured In Gemini

ROI Breakdown

A clear comparison between paid advertising and SEO performance.

Aspect	Paid Ads	SEO Strategy
Cost	High monthly burn	One-time/monthly low spend
Longevity	Ends when budget ends	Long-term asset
Quality of Leads	Mixed intent	High-intent (search-based)
Control	Platform-dependent	Owned property
Trust Factor	Low (ad-fatigue)	High (SEO builds credibility)

Key Takeaways

Lessons from ZüriClean's transformation that any business can apply.

Stop Over-Relying on Ads

They're expensive and volatile in the long run.

Invest in Marketing Smartly

Right strategy delivers better returns than ads.

Think Locally

Local pages draw in high-quality leads.

Track Everything

Monitor conversions and double down on what works.

How Growvern Quadrupled Monthly Leads for ZüriClean