Free Tool

Lead Cost & ROI Calculator

Enter your ad spend and sales data to instantly see your cost per lead, cost per acquisition, monthly profit or loss, and break-even CPL.

Your Numbers

Enter your current marketing metrics below.

Monthly Ad Spend Total amount spent on ads per month

Cost Per Click (CPC) Average cost for each ad click

Conversion Rate % of clicks that become leads

Close Rate % of leads that become paying customers

Average Deal Value Average revenue per closed deal

Enter your numbers and hit Calculate to see your results.

Opinions don't optimize campaigns — math does. Let our team turn these numbers around for your business.